Network Thinking

You are looking for a metaphor describing the paradigm shift from analog to digital world? Take a look at your bookshelf! The author uses the centuries-old encyclopedia, the famous German "Brockhaus", as a thinking model of the analog 20th century and, on the other

hand, uses the network as the thinking model for the digital 21st century. Learn how board members of global corporations are reshaping their organization, teachers are rebuilding their education and how Network Thinking can also be personally useful to you.



Ulrich Weinberg is no stranger to digital change. During his studies in art, design, art history and philosophy in the 1980s, he experienced the advent of digital technologies in the media first-hand. Early on, he concentrated on digitally produced pictures and films. As an assistant to American experts, he developed the first computer animations for the German broadcasting houses ARD and ZDF. He founded several media companies and produced globally successful computer games. Beginning with 1994, he served as professor for computer animation and vice president of Germany's largest media university in Babelsberg and accompanied it on its way from celluloid to bits and bytes.

In 2007, he took a sabbatical in order to establish the School of Design Thinking, a sister institute of the Stanford d.school, at the Hasso Plattner Institute in Potsdam. Here, he not only prepares students of all domains for a networked world of thinking and working, but also an increasing number of managers from all industries who are looking for a new orientation. Weinberg regularly travels to the Communication University of China in Beijing, which he also accompanies as a guest professor on its way to the digital change since 2004. Since 2014, he serves as voluntary manager of the Deutsche Gesellschaft für Qualität (German Association for Quality). In 2015, he co-founded the WeQ Foundation. The father of two children lives with his family in Berlin.