Higher Education in the United States

Higher Education in the United States
As demographic changes reduce the number of domestic students in Europe attracting the right...
Higher Education in the United States
Megan Brenn-White
As demographic changes reduce the number of domestic students in Europe attracting the right students and scholars will become more important for administrators and faculty at higher education institutions in Germany. Especially the US is an important potential source of students for study abroad an degree programs in Germany, particularly those taught in English. As US universities begin to deploy more aggressive marketing tactics in international recruitment, it is important to understand both US recruitment practices and Germany's differential advantages. The book is written in English. The ordering process on this website is in German. English-speakers should write service@wbv.de Durch die demografische Entwicklung wird die Zahl der einheimischen Studenten in Europa sinken. Gleichzeitig wird die Zahl der amerikanischen Studenten in den nächsten Jahren noch zunehmen. Um so wichtiger ist es für die Verwaltung deutscher Hochschulen, amerikanische Studenten für ein Studium in Deutschland zu gewinnen. Viele Kurse in Master-Studiengängen werden zudem in englischer Sprache angeboten. Der Band analysiert das US-amerikanische Universitätssystem, zeigt die Anwerbepraxis amerikanischer Hochschulen und informiert über die Möglichkeit der Zusammenarbeit deutscher und US-amerikanischer Hochschulen. Das Buch ist in Englisch geschreiben.

Due to demographic developments the number of domestic students in Europe will go down while the number of American students will go up. Attracting American students to German universities will therefore gain in importance. Many Master's programs are already being offered in English. The book analyses the American university system, shows American universities' recruiting practices and gives information on possible co-operation between German and US-American universities.

Executive Summary Introduction 1 Economy 1.1 College Costs 1.2 Financial Aid: Loans and Grants 1.3 University Finances 1.4 Relevance for Germany: Promoting the Value Proposition 2 Demographics 2.1 Student-Aged Population 2.2 General Population Trends 3 Higher Education Landscape 3.1 Access to Higher Education 3.2 Higher Education Population 3.3 Types of Higher Education Institutions in the US 3.4 Oversight and Accreditation 3.5 Important Higher Education Organizations 4 Organizational Structures and Key Positions at US Universities 4.1 Governing Boards 4.2 Senior Administratoin 4.3 Academic Governance and Administration 4.4 Students 4.5 Academic Units: Departments, Graduate Schools, Undergraduate College 5 Associate's Degree: Overview, Study Abroad, and Recruiting 5.1 Overview 5.2 Study Abroad 5.3 Recruiting 6 Bachelor's Degree: Overview, Study Abroad, Recruiting 6.1 Overview 6.2 Study Abroad 6.3 Recruiting US Students for Bachelor's Degrees in Germany 7 Master's Degree: Structure, Recruiting, and Study Abroad 7.1 Structure 7.2 Study Abroad 7.3 Recruiting US Students for Master's Degrees in Germany 8 Doctoral Degree: Structure, Study Abroad, Recruiting 8.1 Structure 8.2 Study Abroad 8.3 Recruiting for Doctoral Programs in Germany 9 Study Abroad Trends 9.1 Administration of International Education 9.2 Growing Numbers of US Students Abroad 9.3 Types of Study Abroad Programs 9.4 Scholarships and Cost of Study Abroad 9.5 Funding for Study Abroad to Germany 9.6 Recruiting US Students for Study Abroad 10 Germany and the German Language in the US 10.1 German Language Learners 10.2 Reputation of German Higher Education in the US 11 Conclusions about Recruiting from the US 11.1 Cost to Recruit 11.2 Recruitment Funnel 11.3 Reaching Prospective Students 11.4 "Serving" US Students 11.5 Final Thoughts

Megan Brenn-White leitet das Büro Hessen Universities in New York.

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Produktinformationen

Artikelnummer:
SW275504
Autor:
Megan Brenn-White
Verlag:
wbv Media
Seitenzahl:
184
Veröffentlichung:
09.11.2010
ISBN:
9783763947317
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