Content Marketing 2016: Influencer, Topics and The Most Important Trends

Content Marketing 2016: Influencer, Topics and The Most Important Trends
Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of...
Content Marketing 2016: Influencer, Topics and The Most Important Trends
Communicate And Sell
Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem: a plethora of freelancers, agencies, specialists, consultants and gurus of all kinds have begun to focus on Content Marketing. It is just like with any hyper-growth industry: the primary market drives the secondary market and new value chains emerge on a meta level. Consultants are a typical example, or agencies, congress platforms as well as software developers with their Content Marketing services.

Simon Geisler, Ph.D - Chief Marketing Officer, Ebner Media Group @simon_geisler Top 50 Twitter Influencer 'Content Marketing' in Germany Co-Founder, Communicate & Sell, a Content Marketing Agency in Germany Speaker, World Class Digital Transformation Conference Dr. Simon Geisler is the Chief Marketing Officer of the Ebner Media Group, and the Co-Founder of communicateandsell.de, Ebner's content marketing agency. Simon is responsible for the marketing strategy of the company and he merges the latest marketing trends with his unique content-based models that help SMBs scale their messages beyond traditional channels. As the CMO Simon has access to all Ebner business units and can take advantage of the large content archive to amplify the impact of communicateandsell.de. Prior to the CMO position Simon was the Director of the corporate development unit at Ebner where he managed M&A activities, market intelligence and sales controlling with a focus on data-driven business development. Simon began his career as a consultant at SIPA after he completed his doctorate degree in philosophy at the universities of Hamburg, Oxford and Berlin. Dominik Grau - Chief Innovation Officer, Ebner Media Group @dominikgrau linkedin.com/in/dominikgrau Jury Member, Content Marketing Awards Speaker, Content Marketing World Speaker, FIPP Congress Speaker, World Class Digital Transformation Conference Author and Contributor FIPP.com Guest Lecturer at Universities (USA & Germany) Dominik is the Chief Innovation Officer of the Ebner Media Group. He has lived and worked in Europe and America where he has managed media brands with assets in print, digital, video, mobile, events, social media and content marketing. Dominik's core expertise as a growth manager is in creating successful new digital business models as well as transforming and disrupting legacy businesses. Prior to Ebner Dominik was an online director at IDG, the world's no. 1 tech media company. He led the digital b2c business in Germany with a portfolio of some of the country's largest tech websites. Dominik began his career as a trainee at Burda, a top 5 media company in Germany, where he eventually became an editor-in-chief for content marketing and custom publishing. During his career Dominik has won more than 15 global media awards and nominations for audience growth, digital media, tablet publishing, print and social media. Christine Gerber - Transaction Editor, Ebner Media Group @cgerber21 Since November 2015, Christine is a team member of the new content marketing agency CommunicateAndSell of the Ebner Media Group. She works as a transaction editor and is responsible for editing and distributing the content on the new platform www.communicateandsell.de. Prior to Ebner Christine was a product manager at Mediengruppe Oberfranken, where she also successfully completed her Bachelor of Arts in media economics at the University Ravensburg.
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Produktinformationen

Artikelnummer:
SW121163
Autor:
Communicate And Sell
Verlag:
YOUPublish
Seitenzahl:
250
Veröffentlichung:
10.12.2015
ISBN:
9783958800625
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