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Zu "Jenny Graff" wurden 1 Artikel gefunden!

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Cause-Related Marketing Relevance and Application in British Cancer Charities - A Case Study Approach von Jenny Graff

Inhaltsangabe:Abstract: Cause-related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from... Mehr

28,00 €

Cause-Related Marketing

Cause-Related Marketing Relevance and Application in British Cancer Charities - A Case Study Approach von Jenny Graff

Inhaltsangabe:Abstract: Cause-related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from the usual perspective of companies, but...

28,00 €