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Zu "Lucie Scholz" wurden 1 Artikel gefunden!

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Brand Management and Marketing of Luxury Goods von Lucie Scholz

The marketing of luxury brands is a highly complex and difficult task and differs strongly from the management of ordinary brands. At the heart of the difficulty lies a paradox: To increase sales... Mehr

44,99 €

Brand Management and Marketing of Luxury Goods von Lucie Scholz

The marketing of luxury brands is a highly complex and difficult task and differs strongly from the management of ordinary brands. At the heart of the difficulty lies a paradox: To increase sales and at the same time to preserve...

44,99 €