Sustainable Entrepreneurship

Successful strategic management of small business isn't always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies. Which is why strategic and sustainable business governance and operational management are taking on growing importance, especially in sectors consisting mainly of small businesses. Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the "why and how" of strategy and sustainability in the small business sector.



Prof. Dr. Marc Dressler is professor of business management and entrepreneurship at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen. He teaches and does research at Weincampus / DLR Rheinpfalz, heads the MBA Wine, Sustainability & Sales program, which he was instrumental in establishing, and is visiting professor at renowned universities (e.g., EM Strasbourg, KEDGE Business School Bordeaux). Prior to academia, he was top-management consultant, partner of a global strategy boutique, and entrepreneur.



1 Relevance of entrepreneurship

2 A brief look at the wine industry

3 Strategic management of small businesses - from theory to practice

4 Strategy - the mainstay of entrepreneurial decision making

5 Strategic planning and analysis - beyond effectuation

6 Instrumental strategy development - beyond causation

7 Customer-centricity and sustainable business model design

8 Goal achievement and fine-tuning business models

9 Recap and outlook for the future