Aspects of Behavioral Strategy

In today’s dynamic business world, the intersection of traditional strategy and human behavior is more relevant than ever. Brought to you by the collaborative minds of graduate students, alumni, and faculty from ESB Business School as well as contributors from INSEAD, this volume explores the subtleties of this integration. Journey through foundational theories, learn about the evolving tools, and delve into the nuanced interplay between emotions and strategic decisions. Ideal for business students, scholars, practitioners, and those curious about the fusion of strategy and human insight, “Aspects of Behavioral Strategy” provides a thoughtful glimpse into the evolving landscape of strategic management.Where the pulse of strategy beats with the rhythm of the human heart.



In today's dynamic business world, the intersection of traditional strategy and human behavior is more relevant than ever. This volume explores the subtleties of this integration.