Introduction to Business Analytics

"Introduction to Business Analytics" delves into the convergence of data and technology in our digitized world. We explore the significance of business analytics, a field that uses data, statistical analysis, and data mining to understand and improve business performance.


We examine how business analytics tools help predict business outcomes by visualizing trends and patterns through forecasting and predictive modeling. These tools are integral to business success, aiding companies in making data-driven decisions. In many contexts, data analysis is the first step in solving business problems, making it crucial for business students to grasp these concepts.


This book provides insights into the meaning, scope, tools, and methods of business analytics. We explore advanced business analytics tools used for data analysis and aim to be the primary resource for students, researchers, and anyone interested in the field. The first section covers the foundation of business analytics, including descriptive, predictive, and prescriptive analytics. With simple and easy-to-understand explanations, we cover both basic and advanced business analytics concepts.