After the era of apartheid, events, festivals and conferences provide exciting opportunities to market South Africa (SA) and its provinces, cities and towns as preferred tourist destination and to generate benefits for the local economy. The hosting of mega-sport events, such as the FIFA World Cup 2010 serves in addition with excellent public relations opportunities to attract tourists before, during and after the event. The exposure to international media and their audiences will have significant impact on the countrys tourism industry and will contribute to increase growth and job creation, transformation and the alleviation of poverty. As a growing sub-sector of the tourism industry, the staging of events is also a great way to reduce the effects of tourist seasonality and is therefore becoming increasingly competitive.
With a very positive forecast for tourism influx in 2010, SA requires in the preparatory phase and during the event a high level of professionalism to ensure the countrys readiness and show its responsibility towards its people, neighbouring countries, soccer fans and the event itself. To induce sustainable benefits from staging the FIFA World Cup 2010, SAs stakeholders elaborated initiatives and programmes to support the countries overall economic objectives. SA will face challenges and setbacks, but it will prepare for the event diligently and host what is known the worlds biggest soccer festival.
In the following paper I will present the current position and future outlook for SAs tourism industry in chapter two. Chapter three will clarify the terms sport tourism and its general impact on the tourism industry. SAs experience with hosting sport events will also be depicted. After an introduction to the FIFA and the FIFA World Cup 2010 in chapter four, I will conduct a detailed presentment (chapter five) of the predicted short- and long-term impacts of this mega-event on the countrys tourism industry. Herewith I will identify the related challenges and opportunities. Furthermore, in chapter six, the reader will get an elaborated summary of the current preparatory phase for the FIFA World Cup 2010, launched initiatives and projects focusing on tourist, economic and socio-cultural impacts in SA. With my conclusions in chapter seven I will complete the paper. Inhaltsverzeichnis:Table of Contents:
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After the era of apartheid, events, festivals and conferences provide exciting opportunities to market South Africa (SA) and its provinces, cities and towns as preferred tourist destination and to generate benefits for the local economy. The hosting of mega-sport events, such as the FIFA World Cup 2010 serves in ...
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- Artikel-Nr.: SW9783836646871
- Artikelnummer SW9783836646871
- Verlag Diplom.de
- Seitenzahl 48
- Veröffentlichung 26.05.2010
- ISBN 9783836646871
- Verlag Diplom.de