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Reality in Branding The Rules of European Brand Management in 50 Answers von Dr. Arnd Zschiesche, Oliver Errichiello

Believing is not the same as knowing: The fundamental facts about the laws of european brand management in 50 answers From breakfast cereals to smartphones, nothing is left unbranded: brands... Mehr

20,99 €

Reality in Branding

Reality in Branding The Rules of European Brand Management in 50 Answers von Dr. Arnd Zschiesche, Oliver Errichiello

Believing is not the same as knowing: The fundamental facts about the laws of european brand management in 50 answers From breakfast cereals to smartphones, nothing is left unbranded: brands are with us every step of the way. We...

20,99 €