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Zu "Kerstin Helmes" wurden 1 Artikel gefunden!

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Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer von Kerstin Helmes

Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the "wrong"... Mehr

19,99 €

Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer

Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer von Kerstin Helmes

Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the "wrong" customer. This literature research paper shows...

19,99 €