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Corporate Reputation and its Importance for Business Success A European Perspective and its Implication for Public Relations Consultancies von Riccarda Dümke

Inhaltsangabe:Abstract: Ignored for a long time, intangible assets are now gaining increased attention. In the last decade, especially in the United States, company managers recognized that... Mehr

48,00 €

Corporate Reputation and its Importance for Business Success

Corporate Reputation and its Importance for Business Success A European Perspective and its Implication for Public Relations Consultancies von Riccarda Dümke

Inhaltsangabe:Abstract: Ignored for a long time, intangible assets are now gaining increased attention. In the last decade, especially in the United States, company managers recognized that intangible assets may provide companies with a...

48,00 €