"A masterpiece of clarity, with actionable strategy guidancefor senior business executives and board members." Alain Verbeke, Fellow of the Royal Society of Canada, McCaig Research Chair, University of Calgary, Canada

"This book should become a basis for every MBA strategycourse." Arie Y. Lewin, Professor Emeritus, Strategy and International Business. Fuqua School of Business, Duke University, USA

Whether in business, sports, politics, or in major personal decisions: whenever people compete or strive for progress, they need a clear strategy to reach their goals. Yet in a world that feels increasingly complex and unpredictable, it's often difficult to keep an overview. How do you ask the right questions? How do you sharpen your focus on what truly matters? How do you identify the path that fits you? And how do you cut through the confusion of countless possible strategies?

Thomas Hutzschenreuter, professor of Strategic and International Management at the Technical University of Munich and an experienced strategy coach, brings clarity to this challenge. His core message: there are afew strategy principles that reliably guide us, regardless of the situation. 

In seven practical and proven principles, he shows how strategic thinking becomes simpler, clearer, and more effective.

Where you want to go, what you can influence, and what you should leave behind no longer need to be vague or overwhelming. With this book, the strategy expert demonstrates how you can achieve more with less—fully in line with how the human brain prefers to work: focused, energy-efficient, and with a sharp sense of direction.



Thomas Hutzschenreuter is a University Professor and holds the Chair of Strategic and International Management at the Technical University of Munich–one of the most prestigious university institutions in Europe. His research has been published in leading international academic journals and has garnered recognition through multiple national and international awards. Thomas Hutzschenreuter has been invited to guide leading companies from various industries and countries. His clients value his unconditioned independence, his honesty, and his practical creativity. Thomas Hutzschenreuter inspires executives in his strategy seminars and as a speaker and strategy coach. He has been awarded multiple Executive Education Awards. With his books, he addresses a broad audience of practitioners, leaders, and builders in business, politics, sports, and society at large.