This book investigates the concept of the System of National Cooperation (Hungarian abbrev.: NER), which was introduced as a form of “New Social Contract” (Csanádi), and its strategies of framing in pro-governmental media and public discourse during the period from 2010 until 2018. This qualitative discourse and framing analysis is based on case studies of how the Hungarian Citizens Union Fidesz-MPSZ (mis)uses government-friendly media to popularize its policies and actions, especially those related to the NER. So far, the NER and its discursive manifestation in pro-governmental media have remained neglected in East European Studies. This unique study elaborates on the complexity of the Hungarian System of National Cooperation and presents an interdisciplinary approach to a framing analysis of pro-governmental Hungarian media.



This book examines Hungary’s System of National Cooperation (NER) and how pro-government media framed it between 2010 and 2018, using case studies to show how Fidesz promoted its policies through supportive public discourse.