NEUROSPICY



They call ADHD an illness.

Jim Latrache calls it power.



Jim was told he had ADHD and that it needed to be controlled.



"Why do people keep calling it an illness?"

He didn't buy it — and he set out to prove them wrong.



Loud, intense, and impossible to ignore, he's spent a lifetime being told he's too much. But it's his neurospicy brain that made him the perfect undercover operative in North Korea. It's the raw speed of his thinking that lets him survive, adapt, and thrive in situations that would paralyse anyone else.

On a relentless search for answers, Jim challenges doctors, questions the science, and travels the world to understand what it really means to live with a different kind of brain.



The problem isn't you. It's the system.

Maybe you're not broken.



Maybe you're just… neurospicy?