Beam Shop
Two Minds
Who Really Decides Inside Your Head
What if the decisions you're most certain about were made before you ever became aware of them?
Deep inside your brain, two systems are constantly at work: one fast, automatic, and effortless; the other slow, deliberate, and easily exhausted. Most of the time the fast mind runs the show while the reflective mind assumes everything is fine. In Two Minds, neuroscientist Theo Whessler translates decades of laboratory research into a clear, practical map of how the brain really decides — and where it reliably goes wrong.
From Libet's experiments on unconscious intention to Kahneman's System 1 and System 2, this book reveals the hidden machinery behind your judgments, your gut feelings, and the stories you tell yourself about why you chose what you chose.
Inside, you'll discover:
- Why your gut instinct is brilliant in some situations and catastrophically wrong in others
- How anchors, framing, and invisible cues quietly steer choices you believe are entirely your own
- The truth about overconfidence, the planning trap, and hindsight that distorts how you judge the past
- Why losses hurt more than gains and how this shapes money, work, and relationships
- Practical debiasing tools — the outside view, premortems, checklists, and decision journals
- How to design environments that make better thinking almost automatic
Stop falling into the same cognitive traps twice — and start making decisions your future self will thank you for.
Theo Whessler is an Austrian neuroscientist and nonfiction author who studies the systematic errors the brain makes against our will — at work, in investing, in relationships, and in everyday decision-making. He studied biology and cognitive science and earned a doctorate in the neuroscience of decision-making. For roughly fifteen years he worked at a major European research institute, specializing in neuroimaging, risk modeling, and systematic biases of perception. Drawing on decades of laboratory data and interviews with practitioners, he assembled his compact catalog of the brain's most persistent failures under uncertainty, time pressure, and social influence. Today he runs an independent author's practice, offers closed advisory work for investors and executives, and leads small cohort programs for analysts. He writes short, applied books that turn laboratory neuroscience into practical rules anyone can use.
1. The Two Minds You Never Knew You Had
2. Why Your Gut Is Usually Right (and Sometimes Catastrophically Wrong)
3. The Lazy Controller: How Effort Shapes Every Decision
4. Anchors, Primes, and the Invisible Hands That Move You
5. Story-Making Machines: How the Brain Manufactures Coherence
6. The Illusion of Understanding the Past
7. Numbers We Cannot See: Base Rates and Blind Spots
8. Regression, Randomness, and the Myth of the Hot Streak
9. Expert Intuition: When to Trust It and When to Walk Away
10. Overconfidence and the Planning Trap
11. Losses Loom Larger: The Emotional Weight of Risk
12. Framing: How the Same Truth Becomes Two Different Decisions
13. The Endowment Effect and Why We Cling to What We Own
14. Rare Events and the Distortions of Probability
15. Two Selves: The One Who Lives It and the One Who Remembers It
16. Happiness, Memory, and the Focusing Illusion
17. Practical Debiasing: Tools for Sharper Everyday Judgment
18. Case Files: Bias in Boardrooms, Hospitals, and Algorithms
19. Designing Environments That Help Us Think Better
Master the hidden machinery behind every choice you make
Versandkostenfreie Lieferung! (eBook-Download)
Als Sofort-Download verfügbar
- Artikel-Nr.: SW9798905807121110164
- Artikelnummer SW9798905807121110164
-
Autor
Theo Whessler
- Verlag ADMX Publishing
- Seitenzahl 257
- Barrierefreiheit
- ISBN 9798905807121
- Verlag ADMX Publishing