This manual offers a comprehensive and visually well-prepared overview of creative processes and thinking tools.

As an innovation coach, Florian Rustler helps the creativity of individuals and groups and provides tools and structures with which ideas can be systematically developed. The content is based on over 50 years of scientific research on creativity and innovation and over 10 years of consulting and moderation experience of the author. All approaches have been tried and tested in real customer projects worldwide. The methods are always embedded in a larger framework that shows how they can be anchored in innovation processes such as design thinking and creative problem solving. The reader learns exactly when, how and why which procedure is used. The book, which is as handy as it is comprehensive, is suitable for beginners who want to broaden their personal horizons, as well as for creative professionals who are looking for a practical work manual.



Florian Rustler is the founder of creaffective. He studied political science, Chinese studies and psychology in Munich and Taipei. Furthermore he holds a master s degree in Creativity Studies from the International Center for Studies in Creativity in Buffalo, USA. He is expert for systematic creativity, an author and columnist and he is active world wide as a trainer, facilitator, consultant and Innovation Coach. Florian Rustler lives in Munich.