Fundraising can be one of the most stressful parts of ministry. Budget needs are daunting, prospects seem limited, and the cycle is unending. How do we get off of the treadmill of crisis-driven fundraising to more sustainable ministry funding?

Professional fundraiser Brad Layland revolutionizes fundraising and transforms it into a relational process where donors truly become partners in ministry. With decades of expertise in leading multimillion-dollar capital campaigns and working with major donors, he offers a more strategic and personalized yet less labor-intensive approach. Practical insights include ten essential elements of a case and four key steps that lead up to making an ask. Ultimately, fundraising is best done in community, and this book will help you develop a community of people who enjoy giving and want your organization to succeed.

Fundraising can become a life-giving, energizing experience of developing partners who fuel your ministry'svision. Discover how you can become fully funded and accomplish the work that God has given you to do.



Tom Lin is the director of the Urbana Student Missions Conference and vice president of missions for InterVarsity Christian Fellowship/USA. He has planted a student movement in Mongolia with the International Fellowship of Evangelical Students, helped plant sixteen campus fellowships in the U.S. and spoken to thousands about missions. He is the author of Losing Face Finding Grace, and he also serves as the vice chairman of the board for Wycliffe Bible Translators and as the Lausanne international deputy director for North America.







Brad Layland is the CEO of The FOCUS Group, which provides fundraising counsel to nonprofit organizations in major donor development, strategic planning, and capital campaigns. He is also the founder and owner of Endless Summer Realty, the largestresidential real estate brokerage in St. Augustine, Florida. Brad has a MA in theology from Fuller Theological Seminary and has run fifty marathons and completed two Ironman triathlons. He and his wife, Dr. Wendy Layland, have four children.



Foreword by Tom Lin

Introduction



1. Doing It Differently: An Introduction to Taking Donors Seriously

2. Six Key Principles of Fundraising

3. The Taking Donors Seriously Framework

4. Practice 1: The Case Statement

5. Practice 2: Leadership

6. Practice 3: Prospects

7. Practice 4: Strategy

8. Practice 5: The Annual Plan

9. Culture: Earning the Right to Be Heard

10. The Ask: Getting Started

11. Being Fully Funded: Saying Yes



Acknowledgments

Notes