Smashing eBook #5: How to Create Selling E-Commerce Websites

Designing and developing for e-commerce takes a lot of brain work, knowledge and research before you start. You don‘t only have to please your customer with a beautiful layout and a smart structure – you also have to make your client‘s customers easily understand what it‘s all about, thus providing for a great user experience and high conversion rates. This e-book is dedicated to creating e-commerce websites and it contains more than 260 pages with articles that have appeared on Smashing Magazine, a leading online magazine for professional Web designers and developers. This e-book steps you through the preparation of your e-commerce projects, showing you what it takes to present merchandise as beautifully and convincingly, and how to run valid and successful A/B and multivariate testing of various designs. The articles are a selection of the best from Smashing Magazine www.smashingmagazine.com in 2009 and 2010 dealing with creating e-commerce websites.

In more than 260 pages, you will read articles about:

• Getting Started With E-Commerce



• 5 Universal Principles For Successful E-Commerce-Sites



• 12 Tips for Designing an Excellent Checkout Process



• How to Engage Customers in Your E-Commerce Website



• Principles of Effective Search in E-Commerce Design



• 15 Common Mistakes in E-Commerce Design



• E-Commerce: Fundamentals of a Successful Re-Design



• Improve Your E-Commerce Design With Brilliant Product Photos



• How To Use Photos To Sell More Online



• Design To Sell: 8 Useful Tips To Help Your Website Convert



• 7 More Useful Tips To Help Your Site Convert



• Optimizing Conversion Rates: Less Effort, More Customers



• Optimizing Conversion Rates: It’s All About Usability



• Use Conversions To Generate More Conversions



• The Ultimate Guide To A/B Testing



• Multivariate Testing: 5 Simple Steps to Increase Conversion Rates