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Corporate Social Responsibility and Customer Integration - An Empirical Investigation of Different CSR-Activities and their Effects on Customers von Heike Löber
Inhaltsangabe:Introduction: There is a difference between a good company and a great company. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make...
Different Phases of the Innovation Process An Overview of Challenges and Customer Integration von Heike Löber
The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties....